
SEO Strategist
2 days ago
Job Description:
We are seeking an experienced and creative SEO Link Builder to strengthen our online authority through strategic link acquisition for our local SEO activity. The ideal candidate will have a deep understanding of white-hat link-building strategies and best practices to improve our website's search engine rankings.
Key Responsibilities:
- Develop and execute link-building strategies to improve domain authority and organic rankings.
- Conduct backlink analysis and competitor research to identify link-building opportunities.
- Outreach to legal industry blogs, directories, influencers, and authoritative sites for guest posts, mentions, and partnerships.
- Create compelling email outreach campaigns to secure backlinks and citations.
- Submit and manage law firm listings on high-authority legal directories (e.g., Avvo, Justia, FindLaw).
- Collaborate with content and SEO teams to develop link-worthy content strategies.
- Monitor backlink profile health and remove toxic or spammy links.
- Track, report, and analyze link-building performance metrics using SEO tools.
- Stay up to date with Google's algorithm updates and SEO best practices.
Qualifications & Requirements:
- Proven experience as an SEO Link Builder and GBP listings/citations, preferably within the professional services industry.
- Strong understanding of SEO fundamentals, off-page optimization, and link-building tactics.
- Excellent written and verbal communication skills for outreach purposes.
- Ability to build and nurture relationships with webmasters, bloggers, and influencers.
- Knowledge of Google search algorithms and ranking factors.
- Experience with ethical and white-hat link-building methods (no PBNs, spammy techniques, or black-hat tactics).
- Ability to analyze backlink profiles and identify areas for improvement.
- Self-motivated, detail-oriented, and able to meet deadlines in a fast-paced environment.
Preferred Skills:
- Experience in legal SEO and familiarity with legal directories and citation sources.
- Basic knowledge of HTML and website structure for technical SEO insights.
- Understanding of content marketing and social media strategies to support link-building efforts.
Why Join Our Company:
- Competitive salary and performance-based incentives.
- Opportunity to work with an established law firm and contribute to its growth.
- Collaborative and growth-driven work environment.
- Flexible working hours and remote work options.
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