Strategic Digital Marketing Professional

24 hours ago

Antipolo City, Calabarzon, Philippines beBeeDigitalMarketing Full time $40,000 - $60,000

This role oversees digital marketing operations, encompassing social media, HubSpot management, and Google AdWords campaigns to drive brand awareness, engagement, and conversions.

The ideal candidate will have a solid understanding of digital marketing techniques, including Google Analytics, email marketing, and content marketing. They will also possess experience in managing online advertising campaigns and leveraging analytics tools to measure campaign performance.

  • Key Responsibilities:
    • Social Media (Organic and Paid)
      • Develop and implement social media strategies across platforms to drive brand awareness and engagement.
      • Manage and optimize paid social campaigns using Meta Business Manager, focusing on lead generation and maximizing ROI.
      • Create, schedule, and publish engaging organic content aligned with brand voice and objectives.
      • Monitor social media trends, competitors, and platform updates to ensure best practices.
      • Track and analyze social media performance metrics to refine content and ad strategies.
    • HubSpot Management
      • Oversee HubSpot Sales, Marketing, Content, Web, Automation, and CRM hubs to support business goals.
      • Manage and update websites through HubSpot's CMS, ensuring accurate and up-to-date product information and SEO-friendly content.
      • Implement lead nurturing workflows and marketing automation to increase engagement and conversions.
      • Optimize CRM for streamlined data tracking, segmentation, and customer journey mapping.
      • Collaborate with sales teams to support lead handoff, tracking, and pipeline management within HubSpot.
      • Ensure that product pages, landing pages, and other web assets are optimized for user experience, lead generation, and conversions.
      • Analyze HubSpot data for insights on lead quality, customer behavior, and campaign effectiveness.
    • Google AdWords (Paid Search)
      • Develop and manage Google AdWords campaigns to drive targeted traffic and conversions.
      • Perform keyword research, ad copywriting, and A/B testing to optimize ad performance.
      • Track and analyze AdWords metrics to assess campaign success and identify areas for improvement.
      • Manage budgets, bids, and bid strategies to maximize ROI.
      • Monitor and adjust targeting to align with evolving market trends and user behavior.
      • Coordinate with SEO team to ensure alignment and prevent keyword cannibalization across paid and organic search.

Requirements:

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Proven work experience as a Digital Marketing Specialist or similar role.
  • Solid knowledge of digital marketing techniques and platforms, including Google Analytics, social media, email marketing, and content marketing.
  • Experience in managing online advertising campaigns and leveraging analytics tools to measure campaign performance.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently, prioritize tasks, and meet deadlines.
  • Adaptable and open to learning new skills and technologies in the ever-changing digital landscape.

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