
IT Solutions Growth Strategist
1 week ago
We are seeking an experienced and innovative product marketing professional to drive the growth of our IT solutions.
This is a full-time remote position that requires a strategic thinker with expertise in market research, competitive analysis, and sales enablement for IT solutions.
- Key Responsibilities:
- Develop and execute Go-to-Market (GTM) strategies to enhance product positioning, accelerate adoption, and drive revenue growth for IT solutions.
- Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
- Build and refine customer segmentation models to optimize targeting and personalized messaging.
- Create and enhance sales enablement materials such as pitch decks, battle cards, case studies, and whitepapers.
- Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
- Drive demand generation initiatives by supporting digital campaigns, content marketing, and account-based marketing strategies.
- Define key performance indicators (KPIs) and metrics to measure GTM effectiveness and optimize marketing efforts.
- Bachelor's degree in Business Administration, Marketing, or related field.
- 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
- Expertise in market research, competitive analysis, and sales enablement for IT solutions.
- Proven track record of launching and scaling technology products in global markets.
- Strong storytelling, messaging, and strategic thinking skills.
- Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
- Ability to work cross-functionally and influence stakeholders across technical and business teams.
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