
Programmatic Campaign Specialist
1 week ago
You will be responsible for managing and optimizing client campaigns from inception to delivery. This includes interpreting client requirements, deploying ad tags and pixels, configuring inventory feeds, and troubleshooting technical issues across various platforms.
Key Responsibilities- Deal Setup & Audience Build
- Build audience segments based on client specifications.
- Generate PMP Deal IDs automatically.
- Curate inventory packages aligned to target segments.
- Technical Configuration & QA
- Implement ad tags, pixels, and tracking URLs.
- Execute campaign QA checklists and secure internal sign-off.
- Platform Deployment & Troubleshooting
- Configure SSP integrations and inventory feeds.
- Deploy deals into DSP seats and monitor for setup errors.
- Troubleshoot integration issues across DSPs and SSPs.
- Performance Monitoring & Optimization
- Monitor daily campaign metrics and produce reports.
- Identify under-delivery and adjust bids, caps, and inventory mix.
- Marginal Gains Mindset
- Career-Driven
- At least 5+ years of hands-on experience with DSPs and SSPs.
- Proficiency in ad tags, pixels, bid strategies, and campaign QA processes.
- Strong troubleshooting skills across the programmatic ecosystem.
- Commercial acumen—balancing performance optimization with margin protection.
- Excellent communication.
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