Digital Advertising Specialist

17 hours ago

Pasig, National Capital Region, Philippines beBeeDigitalAdvertising Full time $90,000 - $120,000

Job Title: Digital Advertising Strategist

Digital Advertising Strategist

We are seeking a skilled Digital Advertising Strategist to lead our digital advertising efforts. As a key member of our team, you will be responsible for developing and executing comprehensive digital advertising strategies that drive business growth and maximize return on investment (ROI).

Key Responsibilities:
  • Create Standard Operating Procedures (SOPs) to ensure smooth operations and achieve organizational goals.
  • Oversee the day-to-day management of our Demand-Side Platform (DSP) to optimize performance and efficiency.
  • Manage the setup, execution, and optimization of advertising campaigns across various channels.
  • Develop and implement data-driven strategies to maximize campaign performance and ROI.
  • Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.
  • Analyze campaign data and performance metrics to derive actionable insights and inform future strategies.
  • Use analytics tools to track audience behavior, conversion rates, and other relevant metrics.
  • Collaborate closely with cross-functional teams, including sales, creative, and product development, to align campaign objectives and strategies.
  • Foster relationships with external partners, such as media agencies and ad tech vendors.
Qualifications:
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • At least 3 years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
  • Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.
  • Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
Benefits:
  • Competitive salary base.
  • Permanent work-from-home setup.
  • Unlimited access to training courses and SOP library.

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