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Senior Marketing Strategist

2 weeks ago

Manila, National Capital Region, Philippines MetroMart Technologies, Inc. Full time
Job Description:
MetroMart Technologies, Inc. is seeking a seasoned Senior Marketing Strategist to oversee all offline marketing initiatives for the company. As a key member of the marketing team, you will be responsible for developing and implementing cohesive campaigns that integrate both online and offline efforts.

About MetroMart:
MetroMart is a premier on-demand grocery delivery platform dedicated to bringing convenience and efficiency to customers' shopping experiences. We empower customers to effortlessly purchase their favorite products online from local stores they trust. With a commitment to speed and reliability, MetroMart ensures groceries are delivered straight to customers' doorsteps within just 90 minutes.

Responsibilities:
  • Lead the development and implementation of marketing campaigns across various channels, including traditional marketing, in-store marketing promotion, and advertising collaterals.
  • Collaborate with the marketing team to create cohesive campaigns that integrate both online and offline efforts.
  • Manage end-to-end projects and campaigns, particularly for offline execution, from planning, scouting of partners & suppliers, production, execution, reporting, and analysis across all initiatives.
  • Accountable for all merchandise and marketing collaterals, from planning, production, inventory, distribution, and installation across different partner specialty stores and supermarkets.
  • Analyze the performance of offline marketing campaigns and adjust strategies as needed to optimize results.
  • Foster relationships and establish contacts with external agencies, vendors, and suppliers: ATL, BTL, events, merchandising, OOH advertising, etc.
  • Monitor industry trends and competitor activities to stay ahead in the market.
  • Coordinate with inter-department heads/leads (Operations, Business Development, HR, etc.) and external agencies, vendors, and suppliers to ensure smooth execution of offline marketing initiatives.
  • Contribute to the creation of compelling content, such as blog posts, social media posts, email newsletters, and promotional materials.
  • Conduct market research to identify industry trends, customer preferences, and competitive landscape.
  • Assist in the management of digital marketing activities, including website updates and search engine optimization advertising.
  • Compile and analyze marketing data to track campaign effectiveness.
  • Prepare regular reports and presentations for internal stakeholders, highlighting achievements, challenges, and actionable recommendations.
  • Collaborate with internal teams, including sales, product development, and customer support, to align marketing efforts with business goals and priorities.
  • Communicate marketing plans, updates, and results effectively across the organization, fostering a culture of transparency and teamwork.