Digital Marketing Specialist
7 days ago
About the Role
">- As a hands-on, full-stack marketing specialist, you will be responsible for overseeing the digital marketing strategy and eCommerce performance across all customer-facing storefronts, including Shopify, Amazon, and eBay, tailored by region (AU, NZ, UK, EU, etc.).
You will have ownership of email marketing to distributors and salons, including campaign development, platform selection, and execution.
">This role involves managing, optimizing, and growing regional Shopify storefronts and marketplace shopfronts (Amazon and eBay), creating and maintaining product listings, including imagery, descriptions, SEO, category alignment, and compliance.
">Key responsibilities include building and executing promotional campaigns across website, email, social, paid media, and marketplaces, setting and managing social business storefronts (eg. TikTok, etc.), integrated with Shopify as necessary.
">- Develop and manage email marketing campaigns for both B2C (consumers) and B2B (distributors, salons, educators), using a platform of your choice.">
Lead digital advertising across Meta, Google, and TikTok Ads, and optimize campaign performance.
">Monitor performance using GA4, marketplace dashboards, and ad/email analytics, collaborate with internal and external partners to ensure unified messaging and market alignment.
">Drive continuous improvement of the eCommerce tech stack and marketing automation workflows.
">Required Skills and Qualifications:
">- 5–8 years in digital marketing, eCommerce, or DTC roles.">
A proven track record of creating and managing Amazon and eBay storefronts, strong experience managing Shopify sites and marketplace listings.
">Confident in developing and running email marketing campaigns for both consumers and trade partners, ability to select and implement marketing tools to drive performance.
">Strong balance of creative, strategic, and commercial skills.
">Benefits:
">- Flexibility in work hours and location, with a focus on managing energy rather than time.">
Access to online learning platforms and a budget for professional development, a collaborative, no-silos environment, encouraging learning and growth across teams.
">A dynamic social culture with team lunches, social events, and opportunities for creative input, health insurance, leave benefits, 13th month salary.
">What We Offer:
">If you are eager to contribute to our team's success, we encourage you to apply for this exciting opportunity.
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