Senior Digital Marketing Specialist

16 hours ago

Cabuyao, Calabarzon, Philippines beBeePaidSocial Full time $60,000 - $100,000

We are a growth-driven company, focusing on marketing and data intelligence to ignite revenue and brand recognition worldwide.

Job Overview

As a Paid Social Strategist, you will develop and execute a paid social strategy that aligns with business goals. You will work closely with clients to optimize strategies for their TikTok campaigns.

  • Full ownership and execution of performance marketing via paid social platforms
    • Effectively managing builds and production A-Z with redundancy across channels
      • Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable. Heavier emphasis on TikTok and Meta
    • Lead execution of optimizations concerning performance improvements relative to goals
  • Strategic communication internally and externally for clients and client teams
    • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
    • Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable)
  • Excellent marketing and business acumen
    • Complete understanding of the marketing funnel and how to execute via paid social
    • Full understanding of the eCommerce model and basic lead gen strategies
    • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
  • Performance reporting and strategy communication
    • Execute performance reporting A-Z with excellent presentation creation capabilities
    • Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
    • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
    • Present forward-thinking plans and execute to drive business results
  • Effective team member for both department and account teams
    • Contributing to a constructive and effective work environment in line with our core values
    • Actively participate in the growth and development of junior talent where applicable
    • Employ AI technologies to enhance and optimize business processes
    • Utilize and leverage our Nova ecosystem as it relates to your department

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