Digital Marketing Specialist

2 days ago

Cabuyao, Calabarzon, Philippines beBeeDigital Full time ₱30,000 - ₱40,000

Job Title: Digital Marketing Specialist

We are seeking a highly motivated and organized individual to join our team as a Digital Marketing Specialist.

The ideal candidate will have a strong grasp of content creation, digital strategy, and patient-first storytelling.

Key Responsibilities:
  • Build and manage a consistent content calendar for social media platforms
  • Post daily content aligned with our brand tone
  • Manage all community engagement — respond to comments, direct messages, and engage with followers to foster trust and connection
  • Maintain a professional, polished, and on-brand visual style across all content
Content Creation & Editing:
  • Edit and repurpose short-form video content using in-clinic footage
  • Write compelling, concise captions and headlines that resonate with patients and the community
  • Collaborate with clinic staff to gather stories, behind-the-scenes moments, and educational content
Secondary Responsibilities:
  • Blog Writing & SEO
    • Write 2-4 blog posts per month focused on chiropractic care, physical therapy, wellness, and patient education
    • Perform basic keyword research and optimize posts for SEO using tools like Google Keyword Planner or similar
  • Email Marketing
    • Design and send engaging email campaigns to our list of patients and subscribers
    • Write updates, promotions, and health-related content that supports patient education and retention
    • Track open rates, click-through rates, and conversions to optimize future sends
  • Reporting & Collaboration
    • Participate in regular team check-ins via video conferencing
    • Use project management tools to stay connected with ownership and clinic staff
    • Track performance metrics across social platforms and email; provide monthly reporting with insights and recommendations
Qualifications:
  • 2-4 years of experience in digital marketing, content creation, or a related field (healthcare industry experience a plus)
  • Stable internet and backup options
  • Proven ability to grow and manage online communities and increase engagement organically
  • Strong writing and editing skills with attention to brand tone and patient-first communication
  • Experience with short-form video editing (e.g., Reels, TikTok, Adobe Premiere Rush, or CapCut)
  • Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo, or similar)
  • Understanding of SEO fundamentals and blog writing best practices
  • Highly organized, self-motivated, and able to manage multiple content streams and deadlines
Preferred Tools & Platforms:
  • Instagram, Facebook, YouTube Shorts, TikTok
  • Canva, Adobe Creative Suite, CapCut
  • Mailchimp, Google Analytics, Google Keyword Planner
  • Slack, Microsoft Teams, Google Workspace

Referrals can increase your chances of interviewing at this role by 2x

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