Ad Creative Lead

2 weeks ago

Imus, Calabarzon, Philippines beBeeCreative Full time $1,600 - $2,000
Job Title: Ad Creative Lead

This role is ideal for a seasoned creative professional with a background in performance-driven advertising. We are seeking a skilled leader to manage a team of video editors and oversee the development of high-performing ad creatives.

The successful candidate will have experience in managing a creative team, developing strategies for video ads, and directing UGC content creation. Strong communication skills and a proven track record in ad creation, creative strategy, and performance optimization are essential.

About the Role:

  • Lead and manage a team of three video editors to deliver high-quality ad creatives
  • Develop creative strategies, angles, and concepts for video ads tailored to direct-to-consumer physical products
  • Direct and oversee user-generated content (UGC) creation, scripting, editing, and testing at a fast pace
  • Create and edit video ad content when necessary
  • Monitor performance metrics (CTR, hook/hold rates, CVR) to inform creative decisions
  • Serve as the primary point of contact for stakeholders
  • Ensure all content meets platform compliance and brand guidelines

Requirements:

  • Proven experience managing a creative team
  • Strong video editing skills and hands-on proficiency
  • Track record in ad creation, creative strategy, and performance optimization
  • Background in direct-to-consumer performance creative for physical products on Meta platforms

Preferred Qualifications:

  • Familiarity with CapCut and ClickUp
  • Experience in Home & Living, Beauty/Fashion, Pets, and Fitness categories
  • Ability to work in overlap with Canadian time zones

Benefits:

  • Competitive salary
  • Remote work opportunity

Job Details:

  • Seniority level: Mid-Senior level
  • Employment type: Contract
  • Job function: Art/Creative
  • Industries: Media Production

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