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24 hours ago
We are seeking an experienced external SEO strategist to lead our link building efforts and drive domain authority growth through strategic optimization campaigns.
This role requires a proven track record in acquiring high-quality backlinks, managing outreach teams, and executing comprehensive off-page SEO strategies that deliver measurable results.
Responsibilities:- Develop and implement comprehensive off-page SEO strategies to improve domain authority and search rankings
- Create and execute large-scale link building campaigns across multiple projects and domains
- Identify and evaluate high-quality link opportunities through competitor analysis and market research
- Build and maintain relationships with webmasters, bloggers, and industry influencers
- Monitor and analyze backlink profiles to ensure quality and relevance
- Lead and mentor a team of outreach specialists and link builders
- Establish link building processes, guidelines, and quality standards
- Manage multiple concurrent off-page campaigns with varying timelines and objectives
- Coordinate with content teams to develop linkable assets and guest post content
- Track team performance and provide regular coaching and feedback
- Minimum 5+ years of hands-on experience in link building and off-page SEO
- 2+ years in managerial or team leadership positions in SEO or digital marketing
- Proven track record of acquiring high-quality, editorial backlinks at scale
- Experience managing link building budgets and vendor relationships
- Guest posting campaigns: End-to-end management from prospect research to content publication
- Link prospecting: Advanced techniques for identifying high-DR, relevant link opportunities
- Outreach strategies: Email outreach, relationship building, and conversion optimization
- Broken link building: Identifying and capitalizing on broken link opportunities
- Resource page link building: Securing placements on industry resource pages
- Digital PR and brand mentions: Converting unlinked mentions into backlinks
- Competitor analysis: Reverse-engineering successful link building strategies
- Link reclamation: Recovering lost or broken backlinks
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