Digital Trading Specialist

7 days ago

Manila, National Capital Region, Philippines HAVAS Ortega Full time

At HAVAS Ortega, we are seeking a Trading Media Strategist to join our team. This role will be responsible for implementing, reporting, and optimizing all digital media campaigns.

Main Responsibilities
  • We are looking for someone with advanced digital media buying strategies conception, delivery, and innovation.
  • The successful candidate will oversee campaign deliveries, optimization, and continuous A/B testing:
    • Flawless campaign implementations – from goal setting, to KPI monitoring and optimization
    • Ensuring implementation of client, agency, and vendor best practices
    • Stress-testing platforms based on ability to meet expectations
    • Swift action to pivot campaigns whenever necessary
  • Creation of stand-alone or integrated digital media buying strategies
  • Quantifiable rationale for inclusion of programmatic/paid social marketing within clients' (or prospective clients') marketing strategies. This will include justification from strategic, financial, and consumer engagement standpoints.
  • Development of action plans in achieving and measuring campaign success, including determining key metrics based on the appropriate objectives and optimization parameters
  • Implementation of local technology relationships, including:
  • Fundamental and advanced skills in executing paid social campaigns (i.e. Meta, TikTok)
  • Fundamental and advanced skills in executing Google campaigns (i.e. SEM, PMAX, etc.)
  • Programmatic media experience is an advantage
Minimum Requirements
  • At least 2 years' experience within a Network/ATD/DSP
  • Commercial focus and entrepreneurial drive
  • Approximately 1-2 years of progressive levels of responsibility in programmatic/paid social; knowledgeable in implementing programmatic campaigns in at least Google DV360 and/or others like TTD, Mediamath, Yahoo DSP, Teads, Amazon
  • Strong command of programmatic/paid social marketing strategies and reporting resources
  • Solid interpersonal and teamwork abilities
  • Demonstrated critical thinking and problem-solving abilities
  • Highly numerate with a functional expertise in multiple digital media dashboards
  • Advanced skills in Excel; able to do nested formulas, pivot tables, macros, VBA
  • Experience in data visualization
  • Thorough knowledge of ad-server technology
  • Advanced knowledge in performance tracking, involving multiple set-ups (pixel ownership versus account ownership, audience data sharing, etc.)
  • Multiple trading certifications especially in Meta and Google

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