Senior B2B Marketing Strategist

1 week ago

Biñan, Calabarzon, Philippines beBeeOutbound Full time A$70,000 - A$100,000
B2B Growth & Outbound Marketing Specialist Role Overview

We are seeking a highly skilled B2B Growth & Outbound Marketing Specialist to lead the design and execution of highly effective outbound campaigns using the latest tools and an AI-driven approach. This role requires someone who can develop and manage scalable, personalized outreach systems that generate qualified leads and meetings for our business.

Your primary mission will be to develop and manage multiple clients and campaigns simultaneously, ensuring each outbound program is executed with precision, personalization, and measurable results.

This includes managing prospect databases and campaigns across multiple clients, ensuring clean, enriched, and segmented lists. You'll also be responsible for tracking campaign performance, reporting on KPIs (open, reply, meeting booked, SQL conversion rates), and running experiments to continually improve conversion rates.

Key Responsibilities
  • Develop and manage multi-channel outbound campaigns (email, LinkedIn, other channels as appropriate).
  • Leverage tools such as Apollo, Clay, Instantly, Smartlead, Zapier/Make, and AI-powered personalization to maximize conversion.
  • Continuously test messaging, targeting, and cadences to optimize performance.
  • Use AI tools to craft tailored outreach messages at scale.
  • Build repeatable systems for automating research, list enrichment, and content customization.
Requirements & Experience
  • Proven success designing and running outbound B2B lead generation campaigns with measurable results.
  • Strong hands-on experience with tools like Apollo, Clay, Instantly, Smartlead (or similar).
  • Knowledge of AI-driven personalization (e.g. ChatGPT, Claude, or specialized AI tools for outreach).
  • Experience managing multiple client campaigns simultaneously in a structured and organized way.
What Success Looks Like
  • Multiple outbound systems running effectively across different ICPs and clients.
  • High campaign conversion rates (opens > replies > booked calls).
  • Consistent pipeline of qualified meetings generated directly from your outreach.

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