Marketing Services Head for East West Bank

11 hours ago


Makati City, National Capital Region, Philippines East West Banking Corporation Full time
About the Position

EastWest Banking Corporation seeks an experienced marketing professional to fill the role of Senior Manager for Brand Development. This position involves leading the development and implementation of marketing strategies that promote the bank's brand, drive customer engagement, and increase revenue growth.

The ideal candidate will have a proven track record of success in marketing leadership roles, excellent communication and project management skills, and the ability to think strategically and creatively.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans that align with the bank's overall objectives.
  • Lead the creation of engaging content across various channels, including social media, email, and print materials.
  • Manage relationships with key stakeholders, including vendors, partners, and external agencies.
  • Monitor and analyze market trends, competitor activity, and customer behavior to inform marketing decisions.


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