Chief Brand Strategist

1 week ago

Barcelona, Philippines beBeeLuxury Full time ₱37,720 - ₱61,320
Marketing Campaign Manager

We are seeking a creative and driven Marketing Manager to lead the launch of a new luxury wellness retreat project. As the marketing lead, you will develop and implement a comprehensive marketing strategy from building brand presence to generating qualified leads for off-plan villa sales.

Key Responsibilities:
  • Develop a full marketing strategy for the luxury wellness retreat project.
  • Generate qualified leads from international markets using online marketing campaigns.
  • Build and grow a strong social media presence across platforms like Instagram, Facebook, and TikTok.
  • Create a monthly content calendar and transform raw video and photo content into optimized Reels, stories, and posts.
  • Set up and run paid campaigns targeting potential investors and villa buyers.
  • Support the launch of a new website showcasing off-plan villa sales materials and renders.
  • Create a structured funnel and lead qualification system.
  • Prepare weekly reports on performance across social media and all campaigns.
Requirements:
  • 5+ years experience in real estate marketing preferably with a background in off-plan villa sales, resorts, or luxury properties.
  • A strong background in digital marketing strategy including social media, ads, funnels, and websites.
  • An entrepreneurial mindset to create and manage campaigns generating qualified leads and driving sales.
  • Familiarity with key marketing tools like Google Ads, Meta Business Suite, scheduling apps, and website builders.
  • Excellent English communication and copywriting skills.
  • A creative eye for branding, positioning, and storytelling in the luxury and wellness space.
About This Opportunity:

This is a rare opportunity to take full ownership of the entire marketing journey. You'll work directly with the founder to shape the strategy, create systems, and drive results that bring the vision to life.

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