Retail Brand Development Director

7 days ago


Makati City, National Capital Region, Philippines 365OutSource Full time

About Our Company Culture

We are a culture-driven company that prioritizes innovation, teamwork, and customer satisfaction. As a Brand Manager, you will be part of a dynamic team that is passionate about delivering exceptional customer experiences and driving business growth through innovative marketing strategies.

Job Overview

The Brand Manager will be responsible for developing and executing marketing campaigns across digital, social media, retail, and in-person activations to drive brand awareness and sales. The ideal candidate will have a strong background in marketing, sales, and operations management, with excellent leadership and communication skills.

Main Responsibilities

  • Marketing Strategy: Develop and execute marketing campaigns across digital, social media, retail, and in-person activations to drive brand awareness and sales.
  • Channel Optimization: Lead campaign performance analysis and optimize brand channels to achieve key KPIs (e.g., follower growth, engagement, PR values, sales, etc.).
  • Inventory Management: Work closely with operations and logistics teams to ensure accurate inventory forecasts and minimize wastage (avoiding stockouts and expired products).
  • E-commerce Management: Collaborate with the E-Commerce Manager on managing brand presence on LazMall, Shopee, Zalora, TikTok, and Glam.ph.
  • Sales Growth: Drive revenue growth for the brands under your management by identifying new business opportunities and expanding sales channels.
  • Team Collaboration: Work closely with the CEO, E-Commerce Manager, and Multimedia Artist to develop brand strategies and marketing campaigns based on consumer insights.
  • Performance Tracking: Track and analyze brand performance, including sales, market share, and customer feedback.

Requirements & Qualifications:

  • Bachelor's degree in a relevant field; Master's degree is a plus.
  • 2-4+ years of experience as a Brand Manager in E-commerce/Retail.
  • Strong background in marketing, sales, and operations management.
  • Consumer-centric mindset with analytical skills to track market trends and competition.
  • Experience in managing external agencies for marketing campaigns.
  • Strong leadership, communication, and stakeholder management skills.
  • Highly organized, detail-oriented, and results-driven.
  • Passion for the beauty industry with a proactive approach to learning and adapting to trends.


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