Digital Growth Strategy Executive

2 days ago

Cavite City, Calabarzon, Philippines beBeeStrategist Full time ₱833,000 - ₱1,446,600
Senior Growth Analyst Role

A senior growth analyst plays a pivotal role in the success of our organization. Their primary responsibility is to audit current and prospective clients' marketing programs, identifying areas for improvement and crafting integrated marketing plans that drive revenue and brand recognition.

Working closely with channel specialists, the senior growth analyst collaborates to develop strategies used by account teams and helps Power Digital acquire new clients through effective planning and coordination.

Key Responsibilities:

  • Planning: Determine the best budget allocation by channel, medium, environment, objective, and funnel stage to maximize return on investment.
  • Coordinating: Work with channel specialists to ensure channel-level strategies align with the overall plan, ensuring seamless execution and optimal results.
  • Research and Analysis: Conduct thorough research on prospective clients, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc. to inform data-driven decisions.
  • Forecasting and Projections: Pressure test forecasts with specialists to ensure projections align with client efficiency requirements and business objectives.

Requirements:

  • 5+ years of cross-channel marketing program management experience.
  • Understanding of marketing funnels and flywheels.
  • Experience with large sets of campaigns and/or clients with significant monthly spend.
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms.
  • Familiarity with the broader marketing and media buying landscape.
  • Familiarity with earned media channels.
  • Familiarity with audience insight tools such as GlobalWebIndex.
  • Familiarity with Asana and Slack.

Key Performance Indicators (KPIs):

  • Win Rate (50%+).
  • Percent of Appraised GP to Won GP (70%+).

Most Important Things (MITs):

  • Audit Quality.
  • Audit Speed.
  • Thought Leadership of appraisal collateral development.
  • Accuracy of Appraisal Forecasts.

Our organization values diversity, equality, and inclusion, creating an environment where all employees feel valued and empowered to contribute to our mission.

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