Data Analytics Lead

23 hours ago

Manila, National Capital Region, Philippines beBeeAnalytics Full time ₱900,000 - ₱1,200,000
Job Title:

Web Analytics Engineer

About the Role

This position involves spearheading the development and upkeep of our dataLayer and Google Tag Manager (GTM) implementation. Collaboration with engineers, marketers, and product managers is necessary to create a robust, privacy-compliant measurement infrastructure.

This includes ensuring accuracy, scalability, and actionability for campaign pixels and GA4 360 reporting across digital touchpoints.

Main Responsibilities
  • Data Layer & GTM Implementation
    • Owning and evolving custom dataLayer architecture in collaboration with development teams.
    • Building, managing, and troubleshooting GTM tags, triggers, and variables.
    • Maintaining consistent and scalable tracking infrastructure across all digital touchpoints.
  • Pixels & Consent Management
    • Implementing and monitoring marketing pixels (Meta, TikTok, Google Ads).
    • Enforcing privacy compliance (GDPR, CCPA) by integrating consent logic across all tracking mechanisms.
    • Investigating signal loss or data discrepancies and performing rigorous QA.
  • Looker Reporting & Analytics
    • Creating and maintaining scalable LookML models, Explores, and dashboards.
    • Crafting intuitive, self-service analytics environments for stakeholders across teams.
  • Cross-Functional Collaboration
    • Translating business objectives into measurement specifications and implementation plans.
    • Serving as a strategic partner and point of contact for marketing, product, and engineering teams.

Requirements
  • Proven experience in web analytics engineering or implementation, direct-to-consumer/e-commerce experience preferred.
  • Deep expertise with GTM, custom dataLayers, and pixel/tag management.
  • Proficiency in GA4 360 and BigQuery, including experience with data pipelines and advanced querying.
  • Strong command of LookML and Looker dashboarding best practices.
  • Familiarity with privacy compliance standards (GDPR, CCPA) as they relate to tracking technologies.
  • Ability to bridge technical and non-technical teams with clear, effective communication.
    • Working knowledge of server-side tagging using Google Tag Manager (GTM Server).
    • Familiarity with attribution modeling tools or conversion APIs (e.g., Meta CAPI, Google Enhanced Conversions).
    • Understanding of fast-paced, high-growth e-commerce environments, particularly within direct-to-consumer (DTC) models.

Tools to use
  • Google Tag Manager (GTM)
  • Google Analytics 4 360 (GA4 360)
  • BigQuery
  • Looker

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