Marketing Systems Architect

21 hours ago

Batangas, Calabarzon, Philippines beBeeOperations Full time $100,000 - $120,000
Marketing Operations Specialist

We are seeking a detail-oriented Marketing Operations Specialist to build, optimize, and own marketing systems and workflows.

This role is ideal for individuals who enjoy working behind the scenes to streamline processes and drive impact.

The successful candidate will collaborate closely with Sales and Marketing teams to ensure tools run seamlessly, automating tasks, improving lead flow, and delivering clean, actionable data.

  • Administer the Marketing Tech Stack: Set up, audit, and optimize integrations, tracking, and system performance.
  • Automate and Streamline: Build workflows for lead scoring, routing, lifecycle stages, and campaign processes – minimizing manual work and increasing scale.
  • Campaign Tech Support: Set up UTM tracking, landing pages, forms, and campaign infrastructure to ensure accurate reporting and smooth execution.
  • Lead Management & Attribution: Maintain data accuracy, lead segmentation, scoring models, and funnel tracking across platforms.
  • Reporting & Insights: Build dashboards and reports using analytics tools. Monitor marketing KPIs and identify opportunities for optimization.
Requirements
  • Expertise in HubSpot, Salesforce, Google Analytics
  • Strong proficiency in Google Sheets or Excel (pivot tables, formulas, etc.)
  • Familiarity with lead workflows, scoring, segmentation, and attribution
  • Excellent problem-solving, detail orientation, and communication skills
Key Tools:

Slack, Gmail, Zoom, HubSpot, Salesforce, Google Analytics, Google Sheets, Gravity Forms

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