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Digital Sales Manager
3 weeks ago
The role involves spearheading Integrated Marketing Communication strategies to strengthen Metrobank CBS' value proposition across different consumer segments.
The jobholder will lead the development and execution of marketing content to support various campaigns, programs, and branding initiatives.
A strong brand presence will be ensured through all forms of traditional, digital, and social media creative executions.
Critical to this role is developing and executing corporate communication and customer education strategies through public relations and other media engagements.
This position will also play a vital role in helping transform the CBS organization to espouse a culture of excellence and customer obsession by spearheading culture building initiatives.
Key Responsibilities:
- Develop and execute go-to-market strategies and campaigns for banking, credit card/financial institutions, FMCGs, telcos, or advertising companies.
- Conceptualize and manage marketing communications / brand marketing (with an emphasis on channel marketing / digital sales and conversion / communications portfolio management).
- Lead a team with at least 5 years of solid experience in managing a team.
