Strategic Data Analyst Position

23 hours ago

Tarlac City, Central Luzon, Philippines beBeeMarketing Full time ₱800,000 - ₱1,300,000
Marketing Analytics Opportunity

We are seeking a skilled Marketing Analyst to drive business growth through data-driven decision making.

Key Responsibilities:
  • Develop and monitor full-funnel tracking from ad click to sign-up to retention.
  • Create and maintain dashboards that surface conversion rates, drop-off points, and cohort behavior.
  • Collaborate with growth and product teams to recommend A/B tests and UX improvements.
  • Analyze the performance of paid media and content campaigns across channels.
  • Break down creative effectiveness by format, hook, CTA, and audience segment.
  • Provide actionable recommendations on what's working and where to iterate.
  • Monitor competitor strategies, ad libraries, landing pages, messaging, and offers.
  • Compile and present intelligence that helps shape our positioning, messaging, and creative tests.
  • Produce weekly/monthly marketing performance reports with both high-level summaries and deep dives.
  • Work cross-functionally to connect marketing metrics with product, sales, and lifecycle KPIs.
Requirements:
  • 2+ years of experience in a marketing analytics or growth analytics role.
  • Strong understanding of marketing attribution, funnel dynamics, and customer journeys.
  • Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms.
  • Advanced Excel/Google Sheets skills; experience with SQL or BI tools is a plus.
  • Highly comfortable working with cross-functional teams, asking good questions, and influencing decisions with data.

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