Digital Marketing Expert

2 days ago

Cavite City, Calabarzon, Philippines beBeeAdvertising Full time ₱4,000,000 - ₱6,000,000
Job Title: Paid Advertising Strategist

As a Paid Advertising Strategist, you will play a crucial role in driving business growth through the development and execution of effective paid advertising strategies across multiple platforms.

Key Responsibilities:
  • Audit existing campaigns to identify areas for optimization and improvement.
  • Create, manage, and optimize PPC campaigns across Google Ads, Bing Ads, and social media channels.
  • Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
  • Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
  • Deep-dive analysis on conversions to understand factors and obstacles.
  • Review existing research, conduct new interviews, and analyze comments on Facebook and Reddit to gain audience insights.
  • Collaborate with stakeholders to align PPC campaigns with overall marketing objectives.
  • Stay up-to-date with industry trends and best practices in PPC advertising.
Required Skills and Qualifications:
  • Bachelor's degree in Marketing, Advertising, or related field.
  • Analytical mindset and ability to interpret campaign data.
  • Prior experience as a PPC Specialist or similar role.
  • Strong knowledge of PPC platforms (Google Ads, Bing Ads).
  • Proficiency in managing and optimizing PPC campaigns.
  • Ability to conduct keyword research and optimize ad copy.
  • Google Ads certification is a plus.
  • Lead Generation Conversion Optimization.
  • E-commerce conversion optimization experience.
  • Experience in setting up and testing campaigns from scratch.
  • Able to assess and explain default settings across various paid advertising platforms.
Benefits:
We offer competitive compensation and benefits package including
  • Health insurance
  • Dental insurance
  • Vision insurance
  • 401(k) matching
  • Professional development opportunities
Join our team of experienced professionals who share your passion for paid advertising and digital marketing. We are committed to providing an inclusive and dynamic work environment that fosters growth and innovation. Apply today to become a part of our team

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