Digital Marketing Strategist

2 weeks ago

Porac, Philippines beBeeAnalyst Full time ₱4,500,000 - ₱6,000,000
Sr. PPC and AI Marketing Specialist

We are seeking a highly skilled Sr. PPC & AI Marketing Specialist to lead and optimize our paid media campaigns, leveraging AI-driven marketing strategies.

Job Overview

This role involves managing multi-channel paid search campaigns, driving automation, and utilizing AI tools to maximize marketing efficiency and return on investment (ROI).

  • Manage and optimize paid search campaigns across Google Ads, Bing Ads, and social media platforms.
  • Test ad copy, targeting, and bidding strategies; adjust campaigns to improve ROI, CPC, and CPA.
  • Develop and implement strategies for budget allocation and bid management.
  • Set up and test campaigns on emerging advertising platforms.
  • Streamline marketing and sales processes using AI tools.
  • Automate data enrichment, lead qualification, and distribution to improve response times.
  • Test and apply AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization.
  • Use tools like Google Analytics and SEMrush to track performance and generate actionable insights.
  • Collaborate with cross-functional teams to ensure a cohesive marketing strategy.
  • Stay updated with the latest PPC and AI marketing trends, continuously experimenting with new tools and strategies.
Requirements

To succeed in this role, you will need:

  • 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms.
  • Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations.
  • Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools.
  • Experience with lead generation, conversion rate optimization, and budget management.
  • Understanding of AI-based automation for data processing, lead qualification, and personalization.
  • Knowledge of A/B testing methodologies, audience segmentation, and bid management strategies.
  • Familiarity with CRM tools, marketing automation software, and workflow automation.
  • Ability to translate data insights into actionable marketing strategies.
Benefits

You will be part of a dynamic team that values collaboration, innovation, and excellence.

This role offers opportunities for growth, professional development, and recognition.

What We're Looking For

We seek a proactive, adaptable, and flexible individual who is dedicated to delivering exceptional results.

A strong team player with excellent communication skills, who is committed to continuous improvement and open to experimenting with new approaches.

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