
Social Media Presence Manager
2 days ago
Social Media Marketing Expert
">Job TitleWe are seeking a highly skilled Social Media Marketing Specialist to oversee our client's entire social media presence, ensuring seamless brand visibility and engagement across all channels.
Main Responsibilities- Create a comprehensive social media strategy aligned with the brand's objectives and sales goals.
- Develop a content calendar focusing on client acquisition, thought leadership, and brand trust, while maintaining consistency across platforms.
- Select the most suitable channels (LinkedIn, Facebook, Instagram, Twitter) and craft engaging content that resonates with our target audience.
- Transform freight forwarding expertise into easily digestible posts for potential clients, highlighting the company's success stories and service reliability.
- Utilize storytelling to showcase the company's achievements, client wins, and commitment to excellence.
- Maintain active engagement with followers, prospective clients, and industry leaders online, responding promptly to comments and inquiries.
- Monitor mentions, comments, and direct inquiries; ensure timely responses to maintain a positive brand image.
- Participate in logistics-related conversations, LinkedIn groups, and communities to enhance brand visibility and establish thought leadership.
- Track performance across platforms: impressions, engagement, reach, and conversions.
- Provide regular reports to the client's leadership and stakeholders on campaign performance, highlighting areas of improvement and opportunities for growth.
- Optimize posting schedule, formats, and messaging based on analytics to maximize results.
- Bachelor's degree in Marketing, Communications, or related field.
- 2+ years of social media experience (B2B preferred).
- Freight forwarding, logistics, or supply chain knowledge is highly desirable.
- Proficiency in tools such as Canva, Buffer/Hootsuite.
- Excellent copywriting and visual storytelling skills.
- Strong organizational skills and ability to manage multiple content streams effectively.
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