Strategic Crypto Marketing Leader

6 days ago

Makati City, National Capital Region, Philippines beBeeMarketing Full time $90,000 - $120,000
Marketing Leadership Opportunity

We are seeking a seasoned marketing professional to lead and execute the marketing strategy for our crypto casino projects. As Marketing Manager / Director, you will be responsible for managing the full marketing funnel — from acquisition to retention — across all key channels including paid ads, affiliates, content, and CRM.

Key Responsibilities:
  • Develop and implement a comprehensive marketing strategy for user acquisition and retention
  • Oversee and manage paid advertising campaigns, affiliate programs, content marketing, and CRM initiatives
  • Lead and coordinate a remote marketing team, ensuring smooth collaboration and high performance
  • Monitor KPIs and ROI across all marketing channels and adjust strategies accordingly
  • Collaborate with product, design, and analytics teams to align campaigns with business goals
  • Research market trends and competitors to identify new growth opportunities
Requirements:
  • 3+ years of experience in marketing management in the crypto or iGaming industry
  • Strong leadership and remote team management experience
  • Proficiency in marketing analytics and tools (Google Analytics, CRM systems, affiliate platforms)
  • Understanding of acquisition funnels, retention strategies, and ROI optimization
  • Excellent communication, project management, and decision-making skills
  • Fluent in English; additional languages are a plus
Benefits:
  • Competitive salary with room for growth
  • Full ownership of marketing strategy across multiple high-growth crypto casino projects
  • Work with an international, remote-first team
  • Opportunity to scale campaigns with measurable impact
  • Fast-paced environment with autonomy and decision-making authority

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