Digital Marketing Leader

21 hours ago

Tarlac City, Central Luzon, Philippines beBeeMarketing Full time ₱900,000 - ₱1,200,000
Job Title: Senior Digital Marketing Manager

We are seeking a highly skilled and experienced digital marketing professional to lead our Paid Social, SEO, and Content strategy. The ideal candidate will have a proven track record of delivering measurable results in a fully remote setting.

This role requires the ability to plan, launch, and optimize campaigns across LinkedIn and Meta, manage budgets and pacing, conduct creative testing, and develop audience strategies to achieve ROAS/CAC goals.

Key Responsibilities:
  • Paid Social: Develop and execute channel plans, manage paid social campaigns, and analyze performance data to inform future decisions.
  • SEO: Conduct technical and content audits, build SEO roadmaps, own keyword research, content briefs, internal linking, schema, and ongoing site health.
  • Content: Create and curate accessible, mission-aligned content (landing pages, articles, guides, short-form social, email nurture) that ranks, educates, and converts.
  • Analytics & Reporting: Implement GA4/Tag Manager, maintain dashboards, perform attribution analysis, and translate data into experiments and next steps.
  • Stakeholder Management: Communicate clearly with executives, advisers, clinicians, and community partners, brief and manage agencies/freelancers where needed.
  • Brand & Accessibility: Champion plain language, inclusive design, and accessibility standards (WCAG-informed) across all digital touchpoints.
Requirements:
  • Demonstrated experience in social media marketing and online/performance marketing.

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