Digital Marketing Strategist

1 day ago

Cabuyao, Calabarzon, Philippines beBeePerformance Full time $600,000 - $1,000,000
About the Role

We are seeking a highly skilled and strategic Senior Performance Marketing Specialist to join our team.

The ideal candidate will have deep expertise in Meta and Google Ads, as well as a working knowledge of LinkedIn and TikTok advertising.

This role is perfect for someone who understands performance metrics and scaling paid spend, and thrives in a creative, fast-paced, and metrics-obsessed environment.

The successful candidate will be responsible for building and scaling digital ad campaigns that directly impact revenue growth.

Key Responsibilities
  • Develop and execute high-performing Meta Ads (Facebook/Instagram) and Google Ads strategies to acquire new customers and drive revenue growth
  • Set up, manage, and continuously optimize paid campaigns, ensuring they align with business goals and return on ad spend targets
  • Expand reach through LinkedIn and TikTok campaigns, where applicable
Creative & Copywriting
  • Write compelling, conversion-optimized ad copy tailored to each platform, audience, and funnel stage
  • Collaborate with the creative team to ideate and test ad variations, including static, video, carousel, and user-generated content formats
  • Source and manage user-generated content creators, develop creative briefs, and analyze performance to iterate on top-performing content
Analytics & Reporting
  • Monitor and analyze campaign performance using Google Analytics and other reporting tools
  • Prepare regular reports with actionable insights, campaign results, and recommendations for continuous improvement
  • Own and track key marketing KPIs such as cost per acquisition, return on ad spend, click-through rate, conversion rate, and customer acquisition cost
  • Work cross-functionally with content, design, product, and data teams to ensure alignment across messaging, creative, and strategy
  • Communicate performance results and strategic initiatives clearly to leadership and stakeholders
Requirements
  • 3-5+ years of hands-on experience managing Meta Ads and Google Ads, with proven ability to scale campaigns to $200K+/month in spend
  • Demonstrated success in e-commerce performance marketing—preferably with direct response campaigns
  • Advanced proficiency with Google Analytics, Facebook Ads Manager, and other reporting tools
  • Experience in copywriting and ad creative testing for paid acquisition
  • Strong understanding of attribution, pixel tracking, and conversion optimization principles
  • Familiarity with creative testing frameworks, content iteration, and scaling user-generated content campaigns

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