Customer Experience Architect

6 days ago


Manila, National Capital Region, Philippines Security Bank Corporation Full time

About Security Bank Corporation

We are looking for a Customer Experience Architect to join our Lifecycle Engagement Team. This role involves designing and implementing a customer-centric approach to engage with SBC customers.

The Lifecycle Analyst is responsible for ensuring that the various customer lifecycle initiatives in the framework and roadmap are correctly defined, set-up, tested, and running in the marketing automation platform (as planned and according to prioritization). This role requires a customer-centric mindset and an ability to create a shared vision, inspire collaboration, and drive change with momentum.

Key Responsibilities

  • Architecting customer experiences using the marketing platform (Bloomreach/Exponea)

Customer Lifecycle Implementation

Design and implement customer lifecycle communication initiatives (for activation, usage, and growth) using the marketing platform (Bloomreach/Exponea).

System Readiness for Customer Lifecycle

Assess and ensure Bloomreach/Exponea's readiness and run-ability.

Persuasive Communication Skills

Influence and promote a customer-centric approach within the organization.

Qualifications

  • Bachelor's Degree

Key Requirements

  • Advanced knowledge in Bank customer lifecycle journeys.
  • Ability to utilize data effectively to execute hyper-personalization programs for each segment lifecycle.
  • Proficiency in 'test and learn' methodologies to expedite key initiative launches.

This role is ideal for a creative and analytical professional with excellent communication skills. The successful candidate will be responsible for driving business growth through strategic customer experience design.



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