Customer Experience Architect
6 days ago
About Security Bank Corporation
We are looking for a Customer Experience Architect to join our Lifecycle Engagement Team. This role involves designing and implementing a customer-centric approach to engage with SBC customers.
The Lifecycle Analyst is responsible for ensuring that the various customer lifecycle initiatives in the framework and roadmap are correctly defined, set-up, tested, and running in the marketing automation platform (as planned and according to prioritization). This role requires a customer-centric mindset and an ability to create a shared vision, inspire collaboration, and drive change with momentum.
Key Responsibilities
- Architecting customer experiences using the marketing platform (Bloomreach/Exponea)
Customer Lifecycle Implementation
Design and implement customer lifecycle communication initiatives (for activation, usage, and growth) using the marketing platform (Bloomreach/Exponea).
System Readiness for Customer Lifecycle
Assess and ensure Bloomreach/Exponea's readiness and run-ability.
Persuasive Communication Skills
Influence and promote a customer-centric approach within the organization.
Qualifications
- Bachelor's Degree
Key Requirements
- Advanced knowledge in Bank customer lifecycle journeys.
- Ability to utilize data effectively to execute hyper-personalization programs for each segment lifecycle.
- Proficiency in 'test and learn' methodologies to expedite key initiative launches.
This role is ideal for a creative and analytical professional with excellent communication skills. The successful candidate will be responsible for driving business growth through strategic customer experience design.
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