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SEO Expert for Etsy Store

Job Title: SEO Expert for Etsy Store

 

We are seeking a skilled and detail-oriented SEO Specialist to enhance the visibility and performance of our online store. The ideal candidate will possess a deep understanding of search algorithms, e-commerce trends, and digital marketing strategies, enabling them to drive organic traffic, improve search rankings, and increase sales.

 

Key Responsibilities:

  • Conduct comprehensive keyword research tailored to Etsy's platform to identify high-performing, relevant keywords.
  • Optimize product titles, descriptions, tags, and categories to improve search visibility and click-through rates.
  • Implement on-page and off-page SEO strategies specifically for Etsy's algorithm.
  • Monitor and analyze the performance of SEO strategies using analytics tools to identify areas for improvement.
  • Develop and manage a content strategy that enhances product discoverability and engagement.
  • Stay up-to-date with the latest e-commerce best practices, search engine updates, and industry trends.
  • Collaborate with the design and marketing teams to ensure cohesive and appealing product listings.
  • Provide regular reports on SEO performance metrics and make data-driven recommendations.

 

Required Skills and Qualifications:

  • Proven experience in SEO, specifically for e-commerce platforms (Etsy experience preferred).
  • Strong knowledge of search engines' ranking factors, keyword optimization strategies, and content creation principles.
  • Proficiency in SEO tools like Google Analytics, Ahrefs, SEMrush, or similar platforms.
  • Excellent understanding of on-page and off-page SEO principles, as well as content marketing strategies.
  • Creative skills for crafting compelling and search-optimized product descriptions.
  • Analytical mindset with the ability to interpret data and adjust strategies accordingly.
  • Effective communication skills for collaboration and reporting.
  • Bachelor's degree in Marketing, Business, or a related field is an advantage.