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Strategic Online Campaign Manager

1 week ago

Manila, National Capital Region, Philippines Globe Telecom Full time

Globe Telecom is committed to creating wonderful experiences for our customers. As a Digital Marketing Execution Manager, you will help us achieve this goal by developing and executing online campaigns that drive business outcomes and customer satisfaction.

About Us

We are a leading telecommunications company in the Philippines, dedicated to enriching lives through communications. Our mission is to create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.

Main Responsibilities
  • Analyze data to identify target customer segments or cohorts, working closely with the analytics team to inform campaign strategies.
  • Co-design digital strategies or campaigns with stakeholders from Brand Management and Marketing teams, leveraging digital marketing platforms to drive business outcomes.
  • Execute digital marketing strategies and campaigns across various online platforms or channels, including Clevertap, Salesforce, IVES, and other systems deployed by PEDG, ISG, or NTG.
  • Collaborate with the analytics team to analyze results and effectiveness of campaigns, delivering actionable insights and recommendations to drive performance improvement.
  • Monitor reports, analytics dashboards, and other online channel metrics to ensure campaign success.
Key Performance Indicators (KPIs)

We measure our success by the following KPIs: GSR Churn EBITDA EBIT Make.