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Online Marketing Expert

2 weeks ago

Manila, National Capital Region, Philippines REALPAGE (PHILIPPINES), INC. Full time
About the Role:

We are seeking a highly skilled Digital Advertising Specialist to join our team. The successful candidate will be responsible for managing a book of digital advertising business and overseeing the day-to-day management of their assigned customers' campaigns.

Main Responsibilities:
  1. Campaign Management: Create and manage client online advertising campaigns in Google, Meta, and Microsoft Ads
  2. Strategy Development: Work with clients, account managers, and project managers on overall strategy during onboarding and on monthly/quarterly calls with clients when required
  3. Targeting and Optimization: Create and test keywords, audience, and geographic targeting segments
  4. Budget Management: Manage ad spend within monthly budgets
  5. Data Analysis: Review data and provide strategic recommendations for advertising campaigns
  6. Content Creation: Provide creative copy suggestions for client approval
  7. Reporting and Analytics: Generate monthly and quarterly client reporting for all major metrics, goals tracking, and other digital advertising initiatives
  8. Industry Knowledge: Keep pace with digital advertising industry trends
  9. Client Communication: Work with account managers on an ongoing basis to adjust spends, give updates and review strategies on behalf of the client