Marketing ROI Analyst
5 days ago
MEDT2EK, a leading healthcare provider, is seeking a talented Marketing ROI Analyst to join its team. In this role, you'll play a critical part in analyzing and optimizing our marketing strategies to ensure maximum return on investment.
About the Position:
The Marketing ROI Analyst will be responsible for tracking, analyzing, and reporting the financial performance of marketing promotions, programs, and campaigns. This involves monitoring marketing expenditures, assessing return on investment, and developing financial models to evaluate campaign effectiveness.
Key Responsibilities:
- Financial Analysis: Monitor marketing expenditures, assess ROI, and develop financial models to evaluate campaign effectiveness.
- Sales Performance Tracking: Analyze sales trends linked to promotions, identify growth drivers, and prepare revenue reports.
- Budget Management: Assist in budgeting, track expenditures, and recommend budget reallocations based on performance.
- Reporting & Insights: Develop financial reports, dashboards, and spend analyses for key stakeholders.
- Cross-Functional Collaboration: Work with marketing, sales, and finance teams to ensure financial alignment and optimize strategies.
- Compliance & Process Improvement: Ensure financial transactions comply with company policies and identify process efficiencies.
Qualifications & Skills:
- Education: Bachelor's in Finance, Accounting, Economics, or a related field.
- Experience: 2-5 years in financial analysis, preferably in marketing or sales finance.
- Technical Skills: Proficiency in Excel, data visualization tools (Power BI), and ERP systems (SAP, Oracle, etc.).
- Soft Skills: Strong analytical abilities, attention to detail, excellent communication, and ability to work collaboratively.
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