Marketing Data Analyst

5 days ago


Manila, National Capital Region, Philippines HR Spectacles Full time

We are looking for a detail-oriented Marketing Data Analyst to collect, analyze, and interpret marketing data to support decision-making and business growth. This role involves developing reports, optimizing campaigns, and providing actionable insights for marketing strategies.

Responsibilities:

  • Collect, organize, and analyze marketing data from various sources.
  • Monitor key performance metrics like conversion rates and campaign ROI.
  • Develop and maintain dashboards and visual reports for stakeholders.
  • Evaluate marketing campaign performance and recommend optimizations.
  • Analyze customer behavior, segmentation, and lifetime value.
  • Collaborate with cross-functional teams to support strategic decisions.
  • Ensure data accuracy, consistency, and quality.
  • Utilize tools like Power BI, SQL, and Excel for data analysis.

Qualifications:

  • Experience in BI reporting and Salesforce (SFDC) reporting.
  • Strong analytical skills and ability to interpret large datasets.
  • Proficiency in SQL for database querying and data manipulation.
  • Understanding of marketing metrics like ROI, CAC, and lead scoring.
  • Strong communication skills to present data-driven insights.
  • Familiarity with marketing tools (e.g., Marketo, Google Analytics).
  • Ability to adapt to shifting priorities and project scopes.
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