Marketing Data Analyst

2 days ago

Cainta, Calabarzon, Philippines beBeeData Full time ₱900,000 - ₱1,200,000
PPC and AI Marketing Strategist Role

This position oversees and optimizes paid media campaigns while leveraging AI-driven marketing strategies to enhance marketing efficiency and return on investment.

Key Responsibilities Include:

  • Managing and optimizing paid search campaigns across Google Ads, Bing Ads, and social media platforms.
  • Experimenting with ad copy, targeting, and bidding strategies; adjusting campaigns to improve ROI, CPC, and CPA.
  • Developing and implementing strategies for budget allocation and bid management.
  • Setting up and testing campaigns on emerging advertising platforms.
  • Streamlining marketing and sales processes using AI tools.
  • Automating data enrichment, lead qualification, and distribution to improve response times.
  • Testing and applying AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization.
  • Utilizing tools like Google Analytics and SEMrush to track performance and generate actionable insights.
  • Collaborating with SEO, content, social media, design, and development teams to ensure a cohesive strategy.

Requirements:

  • 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms.
  • Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations.
  • Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools.
  • Experience with lead generation, conversion rate optimization, and budget management.
  • Understanding of AI-based automation for data processing, lead qualification, and personalization.
  • Knowledge of A/B testing methodologies, audience segmentation, and bid management strategies.
  • Familiarity with CRM tools, marketing automation software, and workflow automation (Zapier, AI prompts, etc.).
  • Ability to translate data insights into actionable marketing strategies.
Benefits of the Position

The successful candidate will have the opportunity to work with cutting-edge technology, collaborate with a talented team, and drive business growth through innovative marketing strategies.

What We Offer

  • A dynamic and supportive work environment.
  • Ongoing training and professional development opportunities.
  • Competitive salary and benefits package.

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