Senior Digital Marketing Specialist

1 day ago

Tarlac City, Central Luzon, Philippines beBeeDigitalMarketing Full time A$18,000 - A$24,000

We're seeking a Digital Marketing Manager to lead our marketing initiatives from end to end.

About the Role

This is a remote role that will be set up as an independent contractor engagement.

The successful candidate will be expected to be available for meetings and collaboration during core business hours.

Key Responsibilities
  • Develop and own the digital marketing strategy across all channels.
  • Conduct market, competitor, and audience research to identify trends and opportunities.
  • Set KPIs, track results, and iterate rapidly to maximise ROI.
  • Present ideas and plans confidently to founders and key stakeholders.
  • Be prepared to lead and mentor additional marketing hires in future as the business scales.
Lead Generation & Funnel Optimization
  • Design and implement lead generation campaigns across Meta, Google Ads, LinkedIn, and other relevant platforms.
  • Create and manage high-converting landing pages, lead magnets, and email funnels.
  • Optimise conversion rates across the entire funnel.
Content Creation & Management
  • Lead the ideation and creation of high-quality, engaging content including blogs, social posts, emails, and video briefs.
  • Manage and repurpose content across platforms to maximise reach and impact.
  • Collaborate with internal or freelance creatives for visual and written content production as needed.
Campaign Execution & Management
  • Run paid ad campaigns (Meta, Google, LinkedIn) from start to finish, including creative direction, A/B testing, and ongoing optimisation.
  • Schedule, publish, and manage content calendars across multiple platforms.
  • Monitor performance and continuously improve creative and targeting.
Analytics & Reporting
  • Monitor and report on marketing KPIs (CPL, CTR, conversion rates, ROAS, etc.).
  • Use tools like Google Analytics, Meta Ads Manager, and HubSpot to gather and interpret data.
  • Provide actionable insights and weekly/monthly performance reports.
Requirements
  • Minimum 5 years experience in digital marketing (agency or in-house).
  • Demonstrable experience managing successful campaigns across Meta Ads, Google Ads, and/or LinkedIn.
  • Strong copywriting, creative direction, and content strategy skills.
  • Expert-level experience with HubSpot for CRM, email marketing, pipeline reporting, and lead nurturing.
  • Advanced understanding of analytics platforms (GA4, Facebook Pixel, UTM tracking).
  • Excellent English communication skills (written and verbal).
  • A portfolio or case studies showing tangible results you've delivered.
  • Confidence and potential to manage a small marketing team in future as part of your career growth.

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