
Digital Performance Specialist
1 day ago
We are a dynamic Digital Product Engineering company that is scaling rapidly.
We build products, services, and experiences that inspire and delight. Our work spans across all devices and digital mediums, with a global presence (18,000+ experts across 37 countries).
The role of the Senior Affiliate Marketing Strategist is critical in driving customer acquisition, improving return on ad spend (ROAS), and scaling revenue across our affiliate platform.
- Launch, manage, QA, and continuously optimize performance campaigns, with an emphasis on Affiliate networks and our partner platform.
- Develop commission structures to balance partner incentives in line with profitability goals and incremental revenue growth.
- Analyze partner performance using both Partnerize reporting and internal analytics tools to uncover insights, inefficiencies, and growth opportunities.
- Manage and refine product feed listability for Affiliate networks, ensuring accurate data, up-to-date inventory, and optimal performance for Affiliate shopping placements.
- Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
- Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics.
- Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.
To be successful in this role, you will need:
- Bachelor's degree or equivalent work experience, ideally in marketing, business, or a related field.
- 3–5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment.
- Deep platform expertise across Affiliate networks, platforms, and measurement.
- Experience with Google, Meta, and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus.
- Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.).
- Proven success managing campaigns to CPA, ROAS, and conversion rate goals.
- Collaborative and communicative team player with strong project management and stakeholder alignment skills.
- Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works.
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