Digital Advertising Specialist

1 day ago

General Santos, Soccsksargen, Philippines beBeeDigitalAdvertising Full time $60,000 - $80,000

Job Overview

Role Description

This is a specialist position that focuses on managing end-to-end digital advertising campaigns, including search, display, YouTube, shopping, and performance max.

The ideal candidate should conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance.

Additionally, they should continuously monitor and troubleshoot issues related to campaign delivery, ad disapprovals, or policy violations.

Key Responsibilities:

  • We are looking for someone who can plan, launch, and manage digital advertising campaigns to ensure high-quality, relevant ads and achieve performance goals.
  • The ideal candidate should conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance.
  • Additionally, they should continuously monitor and troubleshoot issues related to campaign delivery, ad disapprovals, or policy violations.

Performance Analysis & Reporting

  • As a digital advertising specialist, you will use tools like Google Ads, Google Analytics, and Google Looker Studio to track KPIs and campaign metrics.
  • You should create and deliver regular performance reports with clear insights and actionable recommendations.
  • Analyze campaign data to identify trends, optimize ROI, and support decision-making.
  • Provide performance forecasts, projections, and budgeting guidance based on campaign goals.

Strategy & Execution

  • In this role, you will develop digital advertising strategies aligned with client objectives and sales funnels.
  • You should propose new campaign opportunities or formats to improve reach and conversions.
  • Collaborate with internal teams to ensure cohesive execution and message alignment.
  • Recommend improvements to landing pages to increase Quality Score and conversion rates.

Tool & Platform Utilization

  • Effectively use Google Ads Editor, Keyword Planner, Conversion Tracking, Google Tag Manager, and other relevant tools.
  • Manage integrations with Google Merchant Center, YouTube, or CRM systems as needed.
  • Set up and validate conversion tracking, event tracking, and UTM parameters to ensure accurate data collection.

Qualifications & Skills

  • Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
  • At least 1–3 years of hands-on experience managing digital advertising campaigns (search, display, YouTube, shopping, or performance max).
  • Proven track record of managing and optimizing paid campaigns with measurable results (e.g. ROAS, CPC, CPA improvements).
  • Google Ads Certification (search, display, or others) is a strong advantage.
  • Proficient with Google Suite products, especially Google Sheets.
  • Possess exceptional interpersonal and public relations skills.
  • Demonstrate strong analytical abilities, making data-driven decisions.
  • Ability to work independently in a remote work setting.
  • Highly organized, particularly with digital collaboration tools like Google Drive and Asana.
  • Collaborative team player with an entrepreneurial mindset and proactive approach.

Benefits

  • Opportunity to work on diverse digital advertising campaigns.
  • Chance to develop and implement innovative advertising strategies.
  • Frequent opportunities for professional growth and development.

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