Employer Branding Specialist

4 days ago


Manila, National Capital Region, Philippines WSP Manila, Inc. Full time
Employer Branding and Content Development

We are seeking an experienced Marketing Communications and Campaign Specialist to develop and execute compelling employer branding content that showcases WSP Manila's capabilities and contributions.

This role requires a creative and analytical individual who can balance day-to-day demands with long-term projects to deliver exceptional results across external brand awareness, internal employee communication, and content development.

Main Responsibilities
  • Develop and maintain intranet content with the latest company updates.
  • Collaborate with internal teams and stakeholders to produce high-quality content.
  • Manage community engagement on social media platforms.

Marketing Campaign Strategies
  • Create integrated marketing campaigns aligned with business goals or global campaign initiatives.
  • Support company events with localized campaign strategies.
  • Develop PR kits for campaigns or media press releases.

Market Research and Analysis
  • Conduct regular competitive analysis and market research for benchmarking of local content and strategies.
  • Analyze and monitor employee engagement and traffic on the intranet.

Qualifications and Requirements
  • 4-5 years of experience in marketing, employer branding, or corporate communications.
  • Diploma in Marketing, Advertising, or a related degree in Communications.

Key Skills and Abilities
  • Copywriting: Proven track record in writing engaging content that balances storytelling with business objectives.
  • High proficiency in English: Ability to communicate effectively in verbal and written communications.
  • Collaboration: Strong cross-functional collaboration skills to work closely with leaders and teams across the business.
  • Project Management: Ability to manage multiple projects and deadlines simultaneously.
  • Strategic Vision: A big picture thinker who can balance day-to-day demands/requirements with long-term projects.
  • Creative and attention to detail: Maintain brand standards according to WSP's global brand guidelines.
  • Tech Savvy: Proficiency in Microsoft Office Suite and updated knowledge of marketing tech tools.

About Us

At WSP Manila, Inc., we strive to provide a supportive and inclusive work environment that allows employees to grow and succeed.

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