Trade Marketing Professional

6 days ago


Cebu City, Central Visayas, Philippines Sunpride Foods, Inc. Full time

Job Summary:

The Trade Marketing Associate is responsible for assisting the Trade Marketing Group in developing, implementing, and monitoring trade marketing programs to achieve sales and brand objectives.

  • Plan and execute trade marketing activities across multiple channels, ensuring timely delivery and seamless execution of trade promotions and merchandising. Develop and design effective point-of-sale materials and promotional tools to enhance campaign visibility and impact.
  • Monitor trade program performance, ensure return on investment, conduct trade visits for execution and insights, evaluate competitors, and collaborate with sales teams to address channel opportunities.
  • Coordinate efforts across marketing, sales, and logistics, ensuring timely delivery of materials and stock while equipping the sales team for effective execution.
  • Manage trade marketing budgets and track return on investment to ensure cost-efficient execution of promotions.
  • Collect data on trade performance, competitor trends, and market insights, and present reports with actionable recommendations.

Key Responsibilities:

  • Develop and implement trade marketing strategies that align with business objectives.
  • Collaborate with cross-functional teams to ensure successful trade promotion executions.
  • Analyze trade performance data to identify areas for improvement.
  • Presentation of findings and recommendations to stakeholders.
  • Maintenance of accurate records and reporting.


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