Trade Marketing Professional
6 days ago
Job Summary:
The Trade Marketing Associate is responsible for assisting the Trade Marketing Group in developing, implementing, and monitoring trade marketing programs to achieve sales and brand objectives.
- Plan and execute trade marketing activities across multiple channels, ensuring timely delivery and seamless execution of trade promotions and merchandising. Develop and design effective point-of-sale materials and promotional tools to enhance campaign visibility and impact.
- Monitor trade program performance, ensure return on investment, conduct trade visits for execution and insights, evaluate competitors, and collaborate with sales teams to address channel opportunities.
- Coordinate efforts across marketing, sales, and logistics, ensuring timely delivery of materials and stock while equipping the sales team for effective execution.
- Manage trade marketing budgets and track return on investment to ensure cost-efficient execution of promotions.
- Collect data on trade performance, competitor trends, and market insights, and present reports with actionable recommendations.
Key Responsibilities:
- Develop and implement trade marketing strategies that align with business objectives.
- Collaborate with cross-functional teams to ensure successful trade promotion executions.
- Analyze trade performance data to identify areas for improvement.
- Presentation of findings and recommendations to stakeholders.
- Maintenance of accurate records and reporting.
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