Senior Digital Advertising Specialist

2 days ago

General Santos, Soccsksargen, Philippines beBeeDigitalAdvertisingManager Full time $80,000 - $124,000

This is a digital advertising role.

Job Overview

The Digital Advertising Manager is responsible for overseeing the demand-side platform to enhance digital advertising performance. This position involves strategic planning, campaign management, and collaboration with internal teams and external partners to drive effective advertising solutions.

Key Responsibilities
  • Create Standard Operating Procedures (SOPs) and lead a team to ensure smooth operations and achieve organizational goals.
  • Oversee the day-to-day operations of the DSP, ensuring optimal performance and efficiency.
  • Manage the setup, execution, and optimization of advertising campaigns across various channels.
  • Develop and implement data-driven strategies to maximize campaign performance and ROI.
  • Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.
  • Analyze campaign data and performance metrics to derive actionable insights and inform future strategies.
  • Use analytics tools to track audience behavior, conversion rates, and other relevant metrics.
  • Collaborate with cross-functional teams to align campaign objectives and strategies.
  • Foster relationships with external partners, such as media agencies and ad tech vendors.
Requirements
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • 3+ years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
  • Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.
  • Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
  • Familiarity with major DSPs and digital marketing platforms.
Work Arrangements
  • Full-time
  • Remote work arrangement
  • 8 hours a day, Monday-Friday

Note: As a remote worker, you will be expected to maintain high productivity levels and adhere to regular working hours.

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