Chief Marketing Officer

1 week ago

Biñan, Calabarzon, Philippines beBeeMarketing Full time A$24,000

About the Role:

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We are seeking a highly strategic and experienced Marketing Manager to drive our client's marketing initiatives and support our growth objectives. This is an exciting opportunity for a creative and analytical thinker with strong project management skills and a proven track record in digital marketing.

">Key Responsibilities:">
  • Develop, implement, and oversee a comprehensive marketing strategy aligned with our business goals.
  • Conduct market research to identify trends, insights, and opportunities for growth.
  • Create and manage marketing budgets, ensuring efficient allocation of resources.
  • Liaise with third-party marketing agencies.
  • Social Media Management:
    • Develop and execute a robust social media strategy across all relevant platforms.
    • Create and curate engaging content that resonates with our target audience.
    • Monitor social media performance and adjust strategies to improve engagement and reach.
  • Email Marketing:
    • Plan, execute, and optimise email marketing campaigns to drive engagement and conversions.
    • Segment and manage email lists to ensure targeted and personalised communication.
    • Analyse campaign performance and provide insights for continuous improvement.
  • Website Management:
    • Oversee the management and optimisation of our website, ensuring it aligns with our brand and marketing goals.
    • Work with web developers to ensure the website is user-friendly, responsive, and optimised for SEO.
    • Regularly update website content to reflect current marketing campaigns and initiatives.
  • Develop and implement an SEO strategy to increase organic traffic and improve search engine rankings.
  • Conduct keyword research and optimise website content for SEO.
  • Monitor and analyse SEO performance, making data-driven adjustments as needed.
  • Project Management:
    • Lead and manage various marketing projects from conception to execution with team members.
    • Collaborate with cross-functional teams to ensure projects are delivered on time and within budget.
    • Track project progress and provide regular updates to stakeholders.
  • Analytics and Reporting:
    • Monitor and analyse the performance of marketing campaigns across all channels.
    • Prepare regular reports on key marketing metrics, providing actionable insights and recommendations.
    • Continuously evaluate and improve marketing strategies based on data and feedback.

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