Senior Paid Advertising Specialist

7 days ago

Dasmariñas, Calabarzon, Philippines beBeeDigitalMarketing Full time ₱2,000,000 - ₱3,500,000
Job Overview

We are seeking an experienced Digital Marketing Specialist to lead impactful paid advertising campaigns and drive real results.

This role is ideal for someone who has a strong understanding of Google Ads, Meta Ads, GTM, and SEO tracking.

Key Responsibilities:
  • Plan, execute, and optimize paid advertising campaigns across Google, Meta, and other relevant platforms.
  • Manage large advertising budgets effectively to maximise ROI and minimise cost per acquisition.
  • Set up, monitor, and optimise conversion tracking to ensure accurate attribution and data-driven decisions.
  • Perform A/B testing specifically on paid ads to enhance ad creatives, audience targeting, and bidding strategies.
  • Collaborate with the team to implement conversion rate optimisation (CRO) strategies that focus on enhancing paid ad performance.
  • Provide insights and recommendations based on data analytics and attribution modelling.
  • Stay updated with industry trends, platform updates, and emerging technologies to maintain a competitive advantage.
  • Coordinate closely with content, design, and SEO teams to ensure ad campaigns and organic strategies are aligned.
Requirements:
  • Minimum 5 years of hands-on experience managing large ad budgets on Google Ads and Meta Ads.
  • Proven track record of driving high ROI paid campaigns.
  • Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Strong experience with A/B testing for paid ads (not website-level testing).
  • Solid understanding of conversion rate optimisation (CRO) strategies related to ads.
  • Familiarity with data attribution models and performance measurement frameworks.
  • Working knowledge of SEO best practices (expertise is not required, but understanding is highly preferred).
  • Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Experience collaborating with cross-functional marketing teams.
  • Ability to analyse complex data and translate insights into actionable strategies.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
Benefits

This role offers the opportunity to work on high-profile campaigns and collaborate with a talented team of professionals. You will have the chance to develop your skills and expertise in digital marketing and take on new challenges.

The ideal candidate will be a motivated and results-driven individual who is passionate about digital marketing and has a strong desire to learn and grow with the company.

We offer a competitive salary and benefits package, including opportunities for professional development and career advancement.

We are an equal opportunities employer and welcome applications from candidates of all backgrounds.

About Us

We are a dynamic and innovative company that is passionate about delivering exceptional results in digital marketing. We have a strong commitment to excellence and strive to create a positive and inclusive work environment for all our employees.

We are always looking for talented individuals who share our values and are passionate about making a difference in the world of digital marketing.

If you are a motivated and ambitious individual who is looking for a challenging and rewarding role, we would love to hear from you.

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