Digital Advertising Professional

Job Summary:

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• We are seeking a skilled digital advertising professional to plan, implement and optimize Facebook campaigns to drive brand awareness, engagement and conversions.">

This role requires a deep understanding of the Facebook advertising platform, audience targeting strategies and campaign optimization techniques.

The ideal candidate will have a proven track record of successful Facebook ad campaigns and a strong ability to analyze data and make data-driven decisions.

Key Responsibilities

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• Develop and execute comprehensive Facebook advertising strategies to achieve marketing objectives and key performance indicators (KPIs).">
• Conduct thorough audience research and develop targeted audience segments for ad campaigns.">
• Create and optimize Facebook ad campaigns, including ad copy, visuals, targeting and bidding strategies.">
• Monitor ad performance, analyze key metrics and provide regular reports to stakeholders.">
• Continuously optimize campaigns based on performance data, implementing A/B testing and other tactics to improve results.">
• Stay updated with industry trends and best practices in Facebook advertising, ensuring campaigns are innovative and effective.">
• Collaborate with the creative team to develop engaging and visually appealing ad creatives.">
• Work closely with other marketing team members to align Facebook ad campaigns with overall marketing initiatives.">
• Stay informed about changes to the Facebook advertising platform, algorithm updates and policy changes, and adapt strategies accordingly.">
• Conduct competitive analysis to identify opportunities and stay ahead of industry trends.">
• Provide guidance and support to junior team members, sharing knowledge and best practices.">
• Understand the competitive landscape, differentiating factors and devise strategies to outperform competitors.">
• Be proactive in staying updated with the latest Facebook targeting trends, algorithm changes and industry developments.">

Requirements

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• 2+ years of experience in a similar role within an agency specifically in Facebook ads, LinkedIn ads and/or working in a paid social role.">
• Strong understanding and passion for social media advertising.">
• Must be adept at using Facebook Business Manager and proficient in the use of Facebook Ads Manager to implement, optimize and analyze campaigns.">
• Able to build diverse audiences within Facebook Ads and aware of the Facebook pixel and how it is used.">
• Able to develop and implement paid strategies for clients across many industries that result in a positive return on investment (ROI).">
• Great at communicating campaign performance and insights to the team.">
• Focused on delivering exceptional results for clients and helping them grow their business.">
• A natural ability to multitask and project manage.">
• The ability to analyze and optimize client results and work to create and hit goals and targets.">
• Natural leadership flair and passion for spreading paid social knowledge.">
• Passionate about social media advertising.">
• Strong written and verbal communication skills for team interaction and reporting.">
• Ability to work independently and as part of a team, effectively managing multiple projects and priorities.">
• Problem-solving mindset and ability to recommend strategies that generate a positive ROI.">
• Strategic thinking to identify gaps and opportunities in the market.">

Benefits

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• A healthy and conducive work environment.">
• Competitive salary.">
• Health Maintenance Organization (HMO) benefits.">
• Lots of opportunities to enhance your skills, acquire new experiences, work among experts and grow your career.">
• Exposure to world-class management from direct supervisors.">
• Opportunities for promotion.">
• Complete Government Mandated Benefits.">