Proactive Marketing Specialist

20 hours ago

Bacoor, Calabarzon, Philippines beBeeCampaign Full time ₱1,200,000 - ₱1,800,000
Marketing Campaign Strategist

We are looking for a highly skilled marketing campaign strategist to help develop and execute proactive marketing strategies, such as email, social media, and direct outreach. This individual will be responsible for generating leads, building brand awareness, and driving customer engagement.

The ideal candidate will have at least 3 years of experience in generating leads and doing outbound marketing for the legaltech or SaaS industry. They must be comfortable liaising with high-ranking people in companies (CXOs) and have a proven track record of successful lead generation.

  • Key Responsibilities:
  • Research and analyse market trends and buying behaviour for the territory.
  • Create and execute multi-channel campaigns across various channels, including email, social media, and/or events.
  • Develop compelling marketing content, including email templates, thought leadership pieces, and other marketing collaterals, to engage target audiences.
  • Implement lead generation strategies, including multi-channel campaigns and automating workflows to increase prospect engagement.
  • Build a pipeline of sales-qualified leads, maintain prospect relationships, and ensure a seamless transition to the sales team for purchase-ready prospects.
  • Track, analyse, and report on campaign performance using metrics like open rates, click-through rates, and conversion rates to drive improvements and optimise ROI.
  • Prepare weekly, monthly, and quarterly reports on the progress of each lead and performance versus targets.
  • Work seamlessly with other functions like sales, product, and tech teams to ensure efficiency and effectiveness of all campaigns and workflows.
  • Stay updated with industry best practices, emerging trends, and new technologies to enhance campaign effectiveness and find innovative marketing approaches.

Required Skills and Qualifications:

  • At least 3 years of experience in generating leads and doing outbound marketing for the legaltech or SaaS industry.
  • Must be comfortable liaising with high-ranking people in companies (CXOs).
  • Account-based marketing experience is a plus.
  • Must have experience in using lead prospecting and marketing automation platforms.
  • Experience in using CRM software is a plus.
  • Excellent copywriting, communication, and presentation skills, especially for B2B audiences.
  • Strong analytical skills and a data-driven approach to decision-making and campaign optimisation.
  • Client-oriented mindset with a consultative approach to build productive relationships with clients.
  • Strong business acumen.
  • Ability to work in a fast-paced, startup setting.
  • Fluency in Business English.

Benefits:

This role offers a unique opportunity to join a growing team of passionate professionals who are dedicated to making a positive impact. We provide a dynamic and supportive work environment that fosters innovation and collaboration.

How to Apply:

If you are a motivated and results-driven professional who is passionate about marketing and sales, please submit your CV and a cover letter outlining your experience and qualifications.

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