Digital Marketing Strategist

1 week ago

Barcelona, Philippines beBeeMarketing Full time ₱40,000 - ₱80,000
About The Role

We're seeking a skilled Digital Marketing Strategist to plan, execute, and optimize multi-channel marketing campaigns that drive user acquisition, engagement, and revenue growth.

Key Responsibilities
  • Digital Advertising: Develop and manage paid ad campaigns across platforms, focusing on audience segmentation, creative testing, and conversion optimization.
  • Affiliate & Influencer Marketing: Build and manage an affiliate marketing program by identifying, recruiting, and collaborating with influencers to increase brand awareness and drive conversions.
  • Lead Generation & Funnel Optimization: Plan and execute B2B/B2C lead generation campaigns using inbound and outbound strategies. Collaborate with sales and product teams to refine lead scoring and nurturing processes.
  • Community Management: Grow and engage brand communities across social platforms. Foster authentic relationships and conversations that support brand loyalty and advocacy.
  • Programmatic Advertising: Plan and manage programmatic display, video, and native ad campaigns. Monitor performance and optimize for ROI through DSP platforms.
  • Analytics & Reporting: Track, measure, and report on campaign performance and ROI. Use data to inform testing strategies and uncover growth opportunities.
Requirements
  • 3+ years of experience in digital marketing or a related field.
  • Proven hands-on experience managing campaigns on multiple platforms.
  • Experience with affiliate marketing platforms and influencer partnerships.
  • Solid understanding of lead generation funnels, CRM tools, and marketing automation.
  • Knowledge of programmatic advertising platforms and audience targeting.
  • Strong analytical skills and proficiency in Google Analytics and reporting tools.
  • Excellent communication and project management skills.
  • Self-starter mindset with the ability to work in a fast-paced team.
  • Experience in B2B SaaS or D2C environments.
  • Certification in Google Ads or similar.
  • Familiarity with tools like HubSpot, Zapier, SEMrush, or Sprout Social.
Benefits

This role offers a dynamic and collaborative work environment, opportunities for professional growth, and a competitive compensation package.

The ideal candidate will be passionate about digital marketing, have a strong work ethic, and be able to thrive in a fast-paced environment.

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