
Sales and Marketing Strategist
1 day ago
At our company, we're more than just an IT services provider—we're a purpose-driven partner helping businesses thrive through strategy, technology, and security. For over two decades, we've empowered organizations to leverage IT as a growth enabler, while giving back to our community locally and globally.
We're looking for a skilled HubSpot expert and growth marketer to take our sales and marketing engine to the next level. If you live and breathe HubSpot and love building scalable marketing campaigns that directly drive revenue, this role is for you. You'll own the HubSpot platform, design campaigns, optimize automations, and deliver insights that accelerate growth.
The ideal candidate will be responsible for owning and optimizing our HubSpot platform, ensuring our sales, marketing, and service teams are fully aligned and equipped to drive growth. This role combines deep technical expertise in HubSpot with strategic marketing skills, including automation, lead nurturing, campaign optimization, and reporting.
Key Responsibilities:
- HubSpot Administration & Optimization
- Serve as the subject matter expert (SME) and admin for HubSpot CRM, Marketing Hub, and Sales Hub.
- Build, optimize, and document workflows, pipelines, and automation processes.
- Ensure data integrity, segmentation, and lifecycle stage management across all databases.
- Train and support sales and marketing teams on HubSpot best practices.
- Marketing Automation & Campaign Execution
- Design and launch automated nurture campaigns, email sequences, and landing pages.
- Optimize lead scoring, handoffs, and attribution reporting to align sales and marketing.
- A/B test subject lines, CTAs, forms, and workflows to increase conversion.
- Revenue & Growth Marketing
- Develop and execute integrated demand generation campaigns that attract and convert executives.
- Partner with sales leadership to drive pipeline acceleration and improve conversion rates.
- Manage reporting dashboards to track KPIs including MQL → SQL → Opportunity → Closed-Won.
- Provide insights and recommendations to continuously improve campaign performance.
- Strategic Leadership
- Act as a thought partner to senior leadership on HubSpot strategy and growth initiatives.
- Benchmark and implement HubSpot's latest tools, AI features, and integrations with other platforms.
- Ensure consistent brand messaging across channels
5+ years of hands-on experience in HubSpot CRM/Marketing Hub. Proven experience in designing and managing complex workflows, automations, and integrations.
Strong marketing background with a track record in B2B demand generation, inbound, and ABM. Data-driven mindset with expertise in HubSpot reporting, dashboards, and campaign attribution.
Exceptional communication skills with the ability to partner with executives and cross-functional teams.
Experience in MSP/IT services or B2B professional services preferred.
Why Work With Us?
- Be part of a purpose-driven organization with a global mission.
- Lead HubSpot strategy and execution with high visibility to leadership.
- Make a direct impact on pipeline, revenue, and client growth.
- Work in a collaborative, entrepreneurial environment
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