Digital Optimization Specialist
1 month ago
**Company Overview:** At Enigma Software Solutions, Inc., we are dedicated to delivering innovative digital solutions that drive business growth. As a Digital Optimization Specialist (IT Focus), you will play a key role in enhancing our online presence and customer experience.
**Estimated Salary:** $85,000 - $110,000 per year
**Job Description:** In this exciting role, you will work closely with our IT team to optimize our website's performance, speed, and mobile responsiveness. Your expertise will be crucial in ensuring seamless user experiences across various devices and platforms. Some of your key responsibilities will include:
• **Website & UX Optimization**: Collaborate with our IT team to improve site performance, speed, and mobile responsiveness.
• Implement data-driven strategies to enhance user engagement and conversion rates.
• Work with cross-functional teams to ensure alignment and consistency in design and development standards.
• **Conversion Rate Optimization**: Partner with our IT team to ensure proper tracking and optimize user funnels for higher conversions.
• Analyze data to identify areas of improvement and develop targeted strategies to increase conversion rates.
• Collaborate with stakeholders to implement changes and measure their impact on business outcomes.
• **SEO & Technical SEO**: Work with our IT team to resolve technical SEO issues, improve site structure, and optimize content for search engines.
• Conduct thorough keyword research and develop effective SEO strategies to improve search engine rankings.
• Stay up-to-date with the latest SEO best practices and trends to ensure our website remains competitive.
• **Mobile Optimization**: Ensure seamless mobile performance and troubleshoot technical issues with IT support.
• Develop and implement responsive design principles to ensure a consistent user experience across devices.
• Collaborate with our IT team to resolve technical issues and ensure smooth mobile performance.
• **Data Analytics & Integration**: Integrate data tools (Google Analytics) with backend systems for accurate tracking and insights.
• Design and implement data pipelines to collect and analyze data from various sources.
• Develop reports and dashboards to provide stakeholders with actionable insights and recommendations.
• **Automation**: Work with our IT team to implement marketing automation and personalize user experiences.
• Develop and implement automated workflows to streamline processes and reduce manual effort.
• Collaborate with stakeholders to develop personalized user experiences that meet business objectives.
• **Security & Compliance**: Collaborate with our IT team to ensure digital optimization efforts meet security and privacy standards.
• Develop and implement security protocols to protect sensitive data and prevent cyber threats.
• Collaborate with stakeholders to ensure compliance with relevant laws and regulations.
• **Performance Monitoring**: Monitor and optimize the backend infrastructure for improved speed, uptime, and scalability.
• Develop and implement monitoring tools to track key performance indicators (KPIs).
• Collaborate with our IT team to optimize backend infrastructure and ensure smooth performance.
**Required Skills and Qualifications:**
• Bachelor's degree in Computer Science, Information Technology, or related field.
• 5+ years of experience in digital optimization, web development, or related field.
• Strong knowledge of web technologies (HTML, CSS, JavaScript).
• Experience with data integration and analytics tools (e.g., Google Analytics).
• Understanding of SEO, CRO, and website security best practices.
• Ability to collaborate with IT teams and stakeholders to achieve business objectives.
**Benefits:**
• Competitive salary range ($85,000 - $110,000 per year)
• Comprehensive benefits package (health, dental, vision, 401(k), etc.)
• Opportunities for professional growth and development
• Collaborative and dynamic work environment
• Recognition and rewards for outstanding performance
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