Digital Advertising Director

3 days ago


Taguig, National Capital Region, Philippines WHR Global Consulting Full time
Job Summary

We are seeking a highly skilled and innovative Digital Advertising Director - Social Media Expert to join our team at WHR Global Consulting.

About the Role

This leadership position will be responsible for developing and executing cutting-edge social media strategies that drive engagement, build brand awareness, and achieve measurable business goals.

Key Responsibilities:
  • Strategic Development:
    • Develop comprehensive social media strategies that align with clients' overall marketing objectives and brand identity.
    • Identify and prioritize platform opportunities, emerging trends, and technologies for innovative social campaigns.
    • Set clear KPIs and performance metrics for social media initiatives.
  • Campaign Planning and Execution:
    • Oversee the creation and execution of social media campaigns across multiple platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube).
    • Ensure high-quality content production in collaboration with creative, content, and video teams.
    • Manage social media budgets, timelines, and resources to deliver campaigns on time and within scope.
  • Analytics and Optimization:
    • Track, measure, and report on the performance of social media campaigns.
    • Use analytics tools to generate insights and refine strategies to maximize ROI.
    • Conduct competitive analysis and audience research to guide optimization efforts.
  • Team Leadership:
    • Lead, mentor, and develop a team of social media specialists and content creators.
    • Foster a culture of creativity, collaboration, and innovation within the team.
    • Provide ongoing training and insights into social media trends and best practices.
  • Client and Stakeholder Management:
    • Act as the primary social media expert for clients, presenting strategies, performance results, and insights.
    • Collaborate with account managers, creative directors, and other stakeholders to integrate social media into broader marketing efforts.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • Minimum of 7 years of experience in social media marketing, with at least 2 years in a leadership or strategic role.
  • Deep understanding of all major social media platforms and their advertising tools.
  • Strong knowledge of audience segmentation, targeting, and content personalization.
  • Excellent communication and presentation skills, with the ability to pitch strategies and campaigns to clients and stakeholders.


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