Digital Advertising Director
3 days ago
We are seeking a highly skilled and innovative Digital Advertising Director - Social Media Expert to join our team at WHR Global Consulting.
About the RoleThis leadership position will be responsible for developing and executing cutting-edge social media strategies that drive engagement, build brand awareness, and achieve measurable business goals.
Key Responsibilities:- Strategic Development:
- Develop comprehensive social media strategies that align with clients' overall marketing objectives and brand identity.
- Identify and prioritize platform opportunities, emerging trends, and technologies for innovative social campaigns.
- Set clear KPIs and performance metrics for social media initiatives.
- Campaign Planning and Execution:
- Oversee the creation and execution of social media campaigns across multiple platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube).
- Ensure high-quality content production in collaboration with creative, content, and video teams.
- Manage social media budgets, timelines, and resources to deliver campaigns on time and within scope.
- Analytics and Optimization:
- Track, measure, and report on the performance of social media campaigns.
- Use analytics tools to generate insights and refine strategies to maximize ROI.
- Conduct competitive analysis and audience research to guide optimization efforts.
- Team Leadership:
- Lead, mentor, and develop a team of social media specialists and content creators.
- Foster a culture of creativity, collaboration, and innovation within the team.
- Provide ongoing training and insights into social media trends and best practices.
- Client and Stakeholder Management:
- Act as the primary social media expert for clients, presenting strategies, performance results, and insights.
- Collaborate with account managers, creative directors, and other stakeholders to integrate social media into broader marketing efforts.
- Bachelor's degree in Marketing, Communications, Advertising, or a related field.
- Minimum of 7 years of experience in social media marketing, with at least 2 years in a leadership or strategic role.
- Deep understanding of all major social media platforms and their advertising tools.
- Strong knowledge of audience segmentation, targeting, and content personalization.
- Excellent communication and presentation skills, with the ability to pitch strategies and campaigns to clients and stakeholders.
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