Regional Marketing Solutions Manager

7 days ago


Makati City, National Capital Region, Philippines Canva Full time

About The Team

We're a diverse and distributed group of marketers who take our mission forward to drive user growth, brand awareness, and affinity in our priority international markets. Our International Marketing Group is a fast-paced environment that values creativity, collaboration, and innovation.

The Role

We're seeking an experienced Growth Marketing Lead to join our team in Southeast Asia. As part of this role, you'll be responsible for developing and executing country growth strategies for Indonesia and the Philippines, collaborating with data science teams to establish targets, and creating bespoke messaging platforms and assets rooted in local insights to drive growth across the region.

Your Responsibilities

  • Develop and execute country growth strategies (MAU & revenue) plans for Indonesia and the Philippines.
  • Collaborate with data science teams to establish and evolve targets in line with new business needs.
  • Work with PMM and Research to uncover local insights to inform creative strategies across the region.
  • Create bespoke messaging platforms and assets, rooted in local insights to drive local relevance and expedite growth across the region.
  • Partner with internal performance channel specialists to optimise mid & lower funnel campaigns to deliver against user growth & revenue targets.
  • Explore new routes to market to drive growth through experimentation (e.g. Partnerships, Events, Lifecycle Marketing).
  • Coach a small team of talented local marketers in our priority markets.
  • Partner with cross-functional leadership teams to ensure connectivity between Performance Marketing and other Marketing disciplines (Owned Social, Community & Brand).
  • Owning performance reporting across all markets to ensure we are on track to meet our Crazy Big Goals, and identifying solutions & support requirements to address if not.

Requirements

  • 8 years+ experience of managing Growth Marketing in SEA (ideally at both a market and regional level).
  • Goal-oriented and can motivate a team to meet targets.
  • Naturally analytical and get a buzz from uncovering emerging trends from different data sources.
  • Creative ideas & creative development experience (in particular, working with agencies).
  • A self-starter who can build processes from scratch but follow a playbook when needed.

Benefits

  • Competitive salary and equity packages that reflect your hard work and dedication.
  • Inclusive parental leave policy that supports all parents & carers.
  • Annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more.
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally.
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