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Growth Marketing Strategist

2 weeks ago

Manila, National Capital Region, Philippines Globe Telecom Full time

About Globe Telecom

Globe Telecom is a leading telecommunications company that aims to create a wonderful world for our people, business, and nation. We unite passionate individuals who believe they can make a difference to achieve this goal.

Job Summary

The B2B Brand Partnerships Manager will be responsible for driving lead generation, strategic partnerships, and brand advocacy to support Globe Business' objectives. This position requires strong marketing skills, experience in telecommunications or tech-related field, and proficiency in digital marketing tools.

Key Responsibilities

  1. Partnership Development: Develop and execute partnership strategies to drive marketing-qualified leads (MQLs).
  2. Potential Partner Identification: Identify industry groups, technology enablers, and business chambers as potential partners.
  3. Partnership Establishment: Establish partnerships that drive business impact and brand credibility.
  4. Campaign Execution: Co-develop campaigns, activations, and initiatives with partners for mutually beneficial engagements.
  5. Thought Leadership: Identify and secure speaking engagements, industry panels, and thought leadership opportunities to showcase Globe Business' expertise.
  6. Key Opinion Leaders: Position Globe Business executives and subject matter experts as key opinion leaders in digital transformation, innovation, and SMB growth.
  7. Integration into Business Strategy: Work cross-functionally with Marketing, Sales, and Product Teams to integrate partnerships into the business strategy.

Requirements

  1. Marketing Background: Minimum 5 years of experience in marketing, with a focus on partnership management and campaign execution.
  2. Telco or Tech Experience: Experience in telecommunications or tech-related field preferred.
  3. Digital Marketing Skills: Proficiency in digital marketing tools and platforms, including Pardot system.
  4. Industry Knowledge: Strong understanding of industry trends and competitive landscape.
  5. Bachelor's Degree: Bachelor's Degree in any related field.